Effective Date: October 9, 2026
Website: allencheng.ca
Jurisdiction: Province of Ontario, Canada
1. Introduction
We are committed to respecting and protecting your privacy. This Privacy Policy outlines how personal information is collected, used, and safeguarded when you visit our website, submit inquiries, or utilize our online tools and services (including automated property valuation features).
By accessing or using this website, you accept the practices and policies outlined in this Privacy Policy.
2. Information We Collect
We only collect personal information that is relevant and necessary to assist you with real estate inquiries, market analysis, and property transactions.
A. Information You Voluntarily Provide:
- Contact Information: Full name, email address, phone number, and mailing address provided via contact forms, listing inquiry forms, or valuation request forms.
- Property Details: Property address, unit number, property specifications (e.g., bedrooms, bathrooms, renovations), and ownership status submitted to receive market reports or valuation estimates.
- Preferences & Communication: Specific search criteria, feedback, and notes regarding your real estate goals.
B. Information Collected Automatically:
- Log Data: Server logs automatically record standard technical data from your browser, such as your IP address, browser type, referring/exit pages, operating system, and timestamp.
- Cookies and Tracking Technologies: We may use cookies and standard analytics tools (e.g., Google Analytics, Meta Pixel) to understand site usage, measure performance, and deliver relevant advertisements. You can modify your browser settings to reject cookies, though some features of the website may function with limited efficiency.
3. AI-Powered Valuation & Market Estimates Disclaimer
This website provides an automated, AI-powered tool to generate preliminary home and property market estimates.
- Informational Purposes Only: Any home value estimates generated through our AI-assisted tools are provided strictly for general informational and preliminary evaluation purposes. They do not constitute a formal appraisal or legal property valuation.
- Comparative Market Analysis (CMA): An automated estimate cannot account for unique physical condition, interior upgrades, micro-neighborhood variations, or subjective market factors. You should always consult a licensed real estate sales representative for an in-person inspection and a formal Comparative Market Analysis (CMA).
- Data Sources: Estimates are generated using publicly accessible municipal data, neighborhood trend aggregations, and recent MLS® transaction records. Historical reference sets include over 5,000+ completed transactions across the Greater Toronto Area.
- Data Processing for Estimates: When you submit a property address to generate an estimate, the property data and your contact details are processed to produce the valuation report and provide relevant follow-up advisory services.
4. How We Use Your Information
We use the collected information for the following business purposes:
- Delivering requested market evaluations, property listings, and real estate guidance.
- Communicating directly with you regarding your inquiries, scheduled viewings, or advisory appointments.
- Improving website functionality, performance, and user experience.
- Fulfilling professional and regulatory obligations applicable to real estate transactions in Ontario.
5. Email Communications & CASL Compliance
We adhere to the Canadian Anti-Spam Legislation (CASL):
- We will never sell, rent, or trade your email address to unauthorized third parties.
- By requesting a property valuation or market report, you provide implied or express consent to receive related follow-up communication.
- You may opt out of promotional or newsletter emails at any time by clicking the “Unsubscribe” link at the bottom of our emails or by contacting us directly.
- System or transaction-related communications (such as confirmation of an inquiry or direct responses to active client transactions) will continue as necessary.
6. Sharing of Personal Information
We do not sell personal data. Information is only shared under the following limited circumstances:
- Service Providers & Technology Partners: Trusted third-party vendors who assist in operating our website, hosting databases, automated email delivery, and CRM tools, strictly under confidentiality agreements.
- Legal and Regulatory Compliance: Where required by law, court order, or regulatory bodies governing Ontario real estate (such as RECO) to prevent fraud or protect safety and property rights.
- Business Transfers: In the event of a merger, acquisition, or restructuring of business assets, customer databases may be transferred under standard confidentiality covenants.
7. Data Security & Storage
We employ industry-standard technical, administrative, and physical security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Access to personal records is restricted exclusively to authorized personnel handling client services.
8. Your Rights & Access
Under applicable Canadian privacy legislation (including PIPEDA), you have the right to request access to the personal information we hold about you and request corrections if any details are inaccurate. You may also request the deletion of your contact records from our active marketing lists by contacting us.
9. External Links
Our website may contain links to third-party websites (such as MLS® portals, partner brokerages, or social media networks). We are not responsible for the privacy practices or content of third-party platforms.
10. Updates to This Policy
We reserve the right to amend or update this Privacy Policy periodically. Any revisions will be reflected on this page with an updated “Effective Date.” Continued use of our website following any updates constitutes acceptance of the modified policy.
11. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please reach out to:
- Name / Brokerage: Allen Cheng, Sales Representative
- Brokerage Legal Name: First Class Realty Inc., Brokerage
- Office Address: 7481 Woodbine Ave, Suite 203, Markham, ON L3R 2W1
- Email: info@allencheng.ca
- Phone: (647) 978-8854